可口可乐外包装在美国继续推出歌词瓶
作者:admin 日期:2016-04-07
可口可乐公司在美国市场也要推出印有歌词的瓶子了。4 月起,这些歌词瓶将陆续在美国市场投放,营销主题依然沿用前几年的“Share A Coke”(分享可乐)。脱胎于同一个创意雏形的歌词瓶则是于 2014 年在中国市场首次推出的。从市场反响和对销量的刺激来看,歌词瓶似乎没有名称瓶成功。这并不令人意外:第一次玩花样肯定更令人感到新奇。而第二次使用类似的营销技巧可能会带来审美疲劳。另外,歌词没有昵称瓶的标签属性强。人与人之间音乐的喜好千差万别,你被一句歌词击中的可能性比称呼或者定位(如“闺蜜”、“宅男”)小得多。所以这次歌词瓶在美国的效果可能也未必会像名称瓶那样亮眼。 70 多句不同的歌词将出现在瓶身上,从 60 年代的经典老歌到最近的流行歌曲。可口可乐公司选择了日常生活里常见的场景,针对不同人类情感的歌词:友情爱情亲情的描绘,甚至包括爱国和励志的元素等……当然可口可乐不会忘记自己的歌词:"I'd Like To Buy The World A Coke”(来自它的广告歌)。为了让共鸣最大化,据说可口可乐在渠道投放上也另辟蹊径:他们会在不同的州主要投放所在地受欢迎的音乐类型的歌词。
评论: 37 | 引用: 0 | 查看次数: 12350
Bagi kau pencinta film Korea, judul Miracle In Cell No.7 tentu telah sungguh-sungguh familier.
Kalau belum pernah nonton Miracle In Cell No.7, setidaknya kamu pasti tak jarang membaca judul film ini dalam daftar rekomendasi film Korea tersedih.
Kalau belum pernah nonton Miracle In Cell No.7, setidaknya kamu pasti tak jarang membaca judul film ini dalam daftar rekomendasi film Korea tersedih.
Keep on working, great job!
Ԍreat ⅼooking internet site. Assume you did a l᧐t of your vеry own html coding.
You can certainly produce a 403b rollover to IRA of the traditional type, without incurring extra money taxes this year.
Critics also cite the threat of inflation in discounting fixed deposits as being a valuable investment. It is really a second mortgage which assists the client to facilitate the property purchase.
Critics also cite the threat of inflation in discounting fixed deposits as being a valuable investment. It is really a second mortgage which assists the client to facilitate the property purchase.
I am not very good with English but I line up this very leisurely to read.
Thank you so much! It a good site!
I enjoy checking your site. Thanks for your time!
I adore this site - its so usefull and helpfull.
Pretty interesting looking ahead to coming back.
发表评论
上一篇
下一篇


文章来自:
Tags:
I know this is entirely off topic but I had to share it with someone!