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包装设计：“东方树叶”农夫山泉包装
作者:admin 日期:2013-12-16
茶饮料销售模式“东方树叶”系列茶饮料的问世，无论从包装还是内涵上都不禁让人眼前一亮，继06年“农夫茶”之后再次盛放出文化营销的华美烟火。
1、“东方树叶”秉承“农夫山泉”一贯的“天然、健康”的卖点，在产品的外包装上用晶莹剔透、光滑圆润的瓶体凸显出茶品纯净天然的直观形象。尤其是0卡路里的产品特征，是非常抢眼的市场卖点。符合广大消费者追求低热量的心理需求。
2、“东方树叶”在继“农夫茶”之后继续深化文化营销策略，以茶独具历史厚重感的外交形象——“东方树叶”为系列产品主题，选用四种各具文化内涵的名茶品种作突破口，升腾起了一整块横贯古今中外的文化祥云，在泛青春化的茶饮品市场爆炸出温雅知性的礼花。
3、外形的高气质高品位设计加上丰富的文化背书，让产品的差异化营销能迅速跃进眼球。
在一个多月来的试验性上市后，农夫山泉公司正式打响了广告“细菌战”。似乎一夜之间，世界的各个角落都布满了“东方树叶”的广告动画和宣传页。细到大型门户网站的漂浮广告，电梯媒体电视播的广告，大到大型赛事上的广告宣传板，央视黄金时段的形象宣传片，这种大面积大幅度无孔不入的强势广告轰炸，让消费者应接不暇地不得不自动吸进眼球、脑海、心灵。
不过“东方树叶”系列虽然有着充足的营销资源和优势，但在营销策略的制定和实践上却不尽人意。因此，现在再去超市，“东方树叶”系列产品便没有刚上市那会儿的好光景，从最佳的货架位置转移到了边角旮旯。
http://www.sztk.net
1、“东方树叶”秉承“农夫山泉”一贯的“天然、健康”的卖点，在产品的外包装上用晶莹剔透、光滑圆润的瓶体凸显出茶品纯净天然的直观形象。尤其是0卡路里的产品特征，是非常抢眼的市场卖点。符合广大消费者追求低热量的心理需求。
2、“东方树叶”在继“农夫茶”之后继续深化文化营销策略，以茶独具历史厚重感的外交形象——“东方树叶”为系列产品主题，选用四种各具文化内涵的名茶品种作突破口，升腾起了一整块横贯古今中外的文化祥云，在泛青春化的茶饮品市场爆炸出温雅知性的礼花。
3、外形的高气质高品位设计加上丰富的文化背书，让产品的差异化营销能迅速跃进眼球。
在一个多月来的试验性上市后，农夫山泉公司正式打响了广告“细菌战”。似乎一夜之间，世界的各个角落都布满了“东方树叶”的广告动画和宣传页。细到大型门户网站的漂浮广告，电梯媒体电视播的广告，大到大型赛事上的广告宣传板，央视黄金时段的形象宣传片，这种大面积大幅度无孔不入的强势广告轰炸，让消费者应接不暇地不得不自动吸进眼球、脑海、心灵。
不过“东方树叶”系列虽然有着充足的营销资源和优势，但在营销策略的制定和实践上却不尽人意。因此，现在再去超市，“东方树叶”系列产品便没有刚上市那会儿的好光景，从最佳的货架位置转移到了边角旮旯。
http://www.sztk.net
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Student groups visiting New York City this fall or upcoming spring will want to be booked for any fun and entertaining evening on Broadway. Here, overlooking the Capital he so loved, he was torn between upholding his commission with the Union Army or trying out his sword in honor of his homeland, the Commonwealth of Virginia.
Student groups visiting New York City this fall or upcoming spring will want to be booked for any fun and entertaining evening on Broadway. Here, overlooking the Capital he so loved, he was torn between upholding his commission with the Union Army or trying out his sword in honor of his homeland, the Commonwealth of Virginia.
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I had a quick question which I'd like to ask if you do not mind. I was interested to know how you center yourself and clear your head before writing. I've had a difficult time clearing my thoughts in getting my thoughts out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes are usually lost simply just trying to figure out how to begin. Any suggestions or hints?
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